Meta Tags are your websites way of communicating with the search engines. Improving your meta tags plays a big part in improving your rankings.
<meta> tag defines metadata about an HTML document. Metadata is data (information) about data.
<meta> tags always go inside the <head> element, and are typically used to specify character set, page description, keywords, author of the document, and viewport settings.
Metadata will not be displayed on the page, but is machine parsable.
Metadata is used by browsers (how to display content or reload page), search engines (keywords), and other web services.
In the html coding of your website, this is the information surrounded with the “title” element <title>This is your website title</title> and is inside the “head” of your website.
Each of your pages should have a unique Title Tag that describes your page.
Also found in the “head” of the webpage, <meta name=”description” content=”description of this page”>
Shows in search results.
Heading Tags are found in the “body” of your webpage. “h1” tags are considered to be the most important. <h1>Your heading here</h1>
“h2 ~ h6” are less important but still should be used properly.